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The domain samplesplus.co.nz has the following in the web site, "Please Note You need to register or Log in to view the Product range." I observed that the webpage also stated " Samples Plus we make life easier." They also stated " Welcome to Samples Plus, a Sample Service for New Zealand Healthcare Professionals. You can even request a visit from one of our Professional representatives. Simply select the items you want and we will deliver them to you within days. Samples Plus is available to New Zealand residents only." The meta header had Samples as the first keyword. This keyword was followed by Ethical OTC, DTC and Direct to Consumer. CMI; Medicine; prescription, and pharmacy which isn't as important as Samples. The other words the site used was pharmacy only. pharmacist only is also included but might not be understood by search crawlers.